Well that and they're on the BDS list which is why I stopped going.

Not at all surprised.
A Large, even with the DFS-style half-price offer, is £12.50 for a 13.5".
And they've apparently started charging £3.50 for delivery.

Meanwhile, my local pizza place is £14 for a 18".

Domino's is shit, that's why

Also doesn't help that dominos is overpriced and tastes like cardboard.

Maybe reduce the price and up the quality? Naaah screw that, better double down on the enshittification and spend more on advertising. Oh and cut the salaries.

In the last few years, their prices have gone up hugely and the quality has gone down by just as much (and it was already over priced and shit).

No surprise.

I found lidl / aldi pizza much better

When I was over in New Zealand in 2018 I was shocked to find that Domino's didn't cost the earth. The prices in the UK are insane.

Never liked Domino's. I think it's the corn flour they dust the pizzas with.

Anyway, my local pizza place does a large 'Hossenfeffer' (spicy beef x2, spicy pork x2, pepperoni, spicy meatballs, spicy sausage, jalapenos, and fresh chillies) for cheaper than a Domino's large. No contest.

There's any amount of italian restaurants you can order pizza from these days and just go collect. There's even decent super market options now. All better than Dominos and Pizza hut for that matter (was shite the last one of those I got).

KFC has also been utter shite for years, these days I'd rather just cook more and have a better take away less often (popeyes or 5 guys).

Really sad thing is, as well as getting shitter, they also cost nearly as much as the more premium option now as well.

Overpriced and bad quality, thats why.