Apple CEO John Ternus pressured Apple senior VP of Software Engineering Craig Federighi to “accelerate the company’s road map and move quickly beyond merely making necessary improvements to Siri,” reports Bloomberg’s Mark Gurman in today’s Power On newsletter.

Citing anonymous sources, Gurman writes that Ternus is “frustrated by what he sees as a reluctance to embrace AI with the same urgency as competitors,” and pushed Federighi for changes in a meeting behind closed doors. Federighi, Gurman points out, has been considered an AI skeptic with concerns “about the technology’s privacy, security, societal and employment implications.”

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[–] 21 points 20 hours ago

There are things that the user wants, and there are things that are good for the user. The two are rarely the same.

This is neither.

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  • [–] 44 points 21 hours ago* (6 children)

    I have enjoyed that Apple didn’t have AI shoved into everything. It’s why I stayed with Apple. Such disappointment to hear. (Like most everything else that’s happened since new dude took over.)

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  • [–] [S] 17 points 21 hours ago (3 children)

    Really seems like a sign that Apple is running out of ideas.

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  • [–] 10 points 19 hours ago (1 child)

    They don't need new ideas they just need to keep their shit better than the rest.... Sucks ....

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  • [–] 10 points 18 hours ago

    They need to keep doing R&D moonshots behind the scenes in case they come up with something cool but right now folk want good battery life, security, reliability, and general piece of mind.

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  • [–] 13 points 19 hours ago

    I really enjoy playing with local AI but this constant need to shove it into everything is just getting annoying. It can be useful sometimes but it is often very unnecessary and gimmicky. I noticed the other day the app I use to control my lights had included a AI chat bot for controlling things. I played with it for about 2 minutes and I’ll never touch it again.

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  • [–] 13 points 21 hours ago (1 child)

    He has reportedly been grumpyabout not getting enough credit for fixing Apple’s digital assistant.

    So about that…

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  • [–] 11 points 20 hours ago (1 child)
  • [–] 10 points 21 hours ago

    Well, if the AI Siri is any indication of the quality of services they will provide with this idea, then I will jump back to Android. That new Siri is so painfully shit that I am surprised they didn’t announce the sacking of everyone involved. Total amateur hour. They went from bad to worse somehow, and someone in the chain greenlit it for deployment. Mind-boggling.

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  • [–] 19 points 20 hours ago (7 children)

    More convinced my next phone will be a Linux phone

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  • [–] 7 points 20 hours ago (4 children)

    Are there any decent ones? I've been split between Linux and graphene, but I'd prefer Linux

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  • [–] 8 points 14 hours ago (1 child)

    Get me the FUCK Out of here.

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  • [–] 5 points 19 hours ago

    Federighi, Gurman points out, has been considered an AI skeptic with concerns “about the technology’s privacy, security, societal and employment implications.”

    Huh. I guess there’s something for all the Federighi fans! I wonder if he was ever a candidate and lost out because of his AI views.

    I wonder how realistic it is for a hard split to occur in apple, with people leaving to start another company. Could they even leverage what open source stuff Apple have?

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  • [–] 8 points 20 hours ago

    "Butt him engineer! Him good for company!!!!" - Nope, just another one like the others. Same people keep floating to the top.

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