This is how I feel about the “show fewer shorts” button

It sounds a bit ridiculous to think that these ads can be enshittifying, but holy shit have they gotten so much worse over the past 1-2 years.

I play one mobile game and used to watch the ads for some daily rewards. They used to be 5-30 seconds, and then back to the game. I have not intentionally watched them for a long time, but sometimes I accidentally click the button. I usually just kill the app because there's no other way to get out of the ad. Now they are no less than 1 minute long, many require you to interact with it somehow, at the end most will have a required button to redirect to the play store page, and when going back to the ad, you have to click this 'Not interested' button for the 'x' in the corner to popup. There's a real chance you'll misclick right next to the x taking you back to the play store. It really is just a cancer.

Enslopification