Here's the thing, there are already vendors doing largely what. Indies generally:

• cost less
• release in a playable state
• take risks on new ideas
• don't have microtransactions

But people usually talk about big AAA games in these complaints. Buy indies and we'll end up with more variety.

Well, yeah.

Vote with your wallet. I improved gaming by not buying a Switch 2.

That's sort of how it works though isn't it? If games at $80 are too much then less people will buy, profits will drop and publishers will either lower prices, or vanish and get replaced by ones that lower prices.