I don’t think climate action will have the appeal we all want. But you can do it under “affordable energy” and “lower electric bills” and win. Hard focus “cheaper electricity” and you have a win. Science talk makes so many people glaze over, sadly. I see it weekly, at work. Even when they try to listen, because their lives literally depend on it, they often lose the narrative.
But everyone understands “lower monthly electric bill”.
Your timeline doesn’t work though. We can’t afford our lives right fucking now. We need the fix TODAY, not 4 years from now.