Probably the same way Unity feels about their game engine being associated with awful low budget shovelware games. The game engine was popular with low budget games because you can use the engine for free… But you have to display the “Made with Unity” splash screen for a few seconds as your game boots up. And notably, you can pay a licensing fee to remove that splash screen requirement. Basically the drug dealer special: Get the newbie game devs familiar with the engine for free, then charge the publishers to use the engine that their employees all already know.

The issue (which Unity didn’t initially foresee when they wrote their licensing terms) is that all of the shovelware games used Unity for free, and all of them had the big “Made with Unity” splash. So Unity very quickly became associated with super low effort shovelware games.