Epic walk in and make a copy of Steam as it was in the late 2000s then wonder why nobody praises them for their amazing retail service. It's as if someone showed up to a car show with a straight clone of the original Volkswagen Beetle, 1930s tech and all, and wondered why nobody liked their car. It's literally patterned on the most widely sold car in the world!

Of course Epic are purely MBA-driven and only consider that people should purchase games as quickly as possible as often as possible. They don't see any value in anything besides maximally efficient value extraction by means of a streamlined purchasing workflow.

Valve, meanwhile, turned Steam from a glorified auto-updater into a marketplace when they saw demand for one, then kept reacting to customer requests because they realize that happy customers are returning customers. (Also, they actually give a shit about their platform beyond how much money it makes them.)