Disney+ has updated its subscriber agreement to allow advertising before and after movies and shows across every subscription tier. The change quietly ends completely ad-free streaming on the platform, even for those paying top dollar.

That includes the Premium plan, which costs $18.99 a month and was originally sold on the promise of an uninterrupted viewing experience.

Subscribers now face an on-screen prompt when logging in, requiring them to actively accept the updated terms before they can keep watching.

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[–] 22 points 1 month ago (10 children)

I'm on duo for Disney and Hulu. Didn't get any prompt when logging in just now, but ads are an instant cancel.

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  • [–] 8 points 1 month ago (5 children)

    It’s promos at the end and beginning of programs, not in the middle.

    Not excusing it, just clarifying it.

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  • [–] 2 points 1 month ago* (2 children)

    I tried to explain this earlier and got downvoted. 🙄

    Edit: not that downvotes matter at all, it’s just frustrating. Sometimes there is zero room for nuance or context on the Fediverse.

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  • [–] 3 points 1 month ago (1 child)

    The headline doesn’t invite room for nuance, and there’s a higher concentration of pirates here.

    And— again, not to excuse it— most streaming services already do these types of promos, even Apple TV (meant to be the prestige one).

    I don’t think they’ll slide into putting them in the middle of shows, but I do think they’ll charge more for ad-free than they’d have ever made from the user on ad-supported, and they’ll make the ads so annoying on ad tiers to pull users into ad-free tiers.

    Prime is the worst one afaic: ads in the middle, ads on both ends, and ads on the pause screen, and clicking Enter shops for whatever the ad is about about. Not to mention the ads in the program itself (Prime boxes, Amazon trucks, etc.).

    I was at my parent’s house and they watch that 9-1-1 Ryan Murphy show; oh my fucking god, I thought the Subway sandwich ad in the Hawaii-5-O was embarrassing: this program plugged three things in less than a minute.

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  • [–] 5 points 1 month ago* (last edited 1 month ago) (3 children)

    How did you make it this far with Hulu? I noped out of that shit probably around 2014.

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  • [–] 3 points 1 month ago (2 children)

    It's $2 more than just Disney and family likes it.

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  • [–] 1 point 1 month ago (1 child)

    they were one of the first that tried to get you to pay and have ads. I went no fucking way, never will they get my business.

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  • [–] 3 points 1 month ago

    they were one of the first that tried to get you to pay and have ads. I went no fucking way, never will they get my business.

    As I recall, that was back when they were transitioning from having only a free ad-supported service to having a paid ad-free tier. Some of their contracts with a very small, specific set of shows didn’t allow them to be ad-free. Everything else was ad-free. And eventually they renegotiated those contracts and got everything ad-free. But people made a huuuuuge deal about how you’d be paying and still watch ads. It was like, four or five shows? And this was when Hulu was pretty much everything from current seasons on broadcast television, so they had a shitload of shows. I never saw an ad when I paid for it back then.

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