You mean, he was actually trying to hook a certain kind of audience with this episode, so they would be open for the other episodes, they would not have been interested in otherwise? What kind of audience would that be?

Yes, netflix plays the seasons of the show in reverse chronological order, because it's an anthology and the episodes don't directly build on one another. I am actually really glad they did that. If I had started with the first episode of season one, I would probably not have continued watching.