Really? They've been mostly misses from what I can tell. They don't review very well or sell many copies for most of their games. Recent reporting indicates that Tencent no longer wants to finance them, and their future is shaky.

If you only take it in the most literal sense, sure. A pointless exercise, don't you think? Sometimes words have a funny way of meaning more than one thing. For most this concept works and GOAT can be meaningful. No, I'm not talking about the animal. Just to be clear.

It’s only meaningless if you’re pedantic.

It obviously means the greatest of all time so far because at the time you make the statement you cannot judge what hasn’t happened yet.

It gets more complicated when you’re saying it about a company or game in the past but I still think that it has meaning. It could mean that at the time, they were the greatest of all time (up until that point in time) but it could also mean that at this point in time that past version of EA was the greatest of all time (up until now, which is beyond the time that that version of EA existed).