Literally thought the same thing.

I bought a Q6 Max at Microcenter a few months back. The box was definitely funky, had a little paper sheath around the whole thing. Got another one through retail and the box was completely different. Looked more standard/normal, which sure that's great... but it does show some change in the supply chain.

Keychron is really good and I love what they do and all I can hope is that they stick to high quality. I don't care if the price is kinda nuts so long as there's no cut corners.