Words matter.

Always use simple direct language.

  • Help the poor
  • Healthcare for everyone
  • Good treatment at work.

Don't use complex words.

you are viewing a single comment's thread
view the rest of the comments
[–] 20 points 1 year ago (2 children)

One of the main reasons why USAID was the first part of the government targeted was because of things like this.

If you frame their work as "Assistance to disasters" or other variations, plus the context of it being under 1% of the Federal budget, Americans were find with it. If you call it "giving taxpayer money to foreigners" then it's wildly unpopular.

Which is to say that the lesson is that most people are idiots and have no idea what's going on in the world. Framing a narrative can get the same individual to simultaneously support and hate literally the same thing. It can get people to support policies and actions that directly harm them.

  • source
  • hideshow 2 child comments
  • [–] 4 points 1 year ago*

    Which is to say that the lesson is that most people are idiots and have no idea what's going on in the world.

    Not that the information channels that inform them blast high-octane corporate-friendly propaganda since childhood, leaving no attention for any other perspectives?

  • source
  • parent