Yeah, the price for new games had been fixed for a long time at €50, and then the industry decided to whack it up to €70 just as the cost of living reached even higher.

And now they are standing around scratching their heads asking why their games failed...

Now, I realize that the cost of living also affects companies and their staff, but come on, you don't whack the price up by 40% in one go, you start earlier and raise it by 10-20%, let it stabilize and go from there.

That is more in line with the inflation rate.