That seems like an awfully broad application of the term "cult of personality". Usually that term implies the personality in question influencing people's actions either with or similarly to political power. People just think that Shakespeare made excellent plays and poems

I also don't think it's reasonable to say that people are only enamoured with the idea of him as an exceptional writer that is English when there is still widespread study and performance of his work; people are clearly still engaging with the actual work, not just the image of him

But yeah, sure, it's not the worst one

Okay but you explicitly said "good" not to a post about people not recognising Shakespeare, but one about more people recognising Sonic than Shakespeare