I'd say avoiding palm oil is becoming a bigger thing in vegan circles. Most who are vegan for the animals, whether they've seen it or not, will be going by the Vegan Society's definition: "a philosophy and way of living which seeks to exclude—as far as is possible and practicable—all forms of exploitation of, and cruelty to, animals". So for example, even if I never eat or purchase animal products, if I spend my Tuesdays going down to the dog park to kick puppies, fellow vegans are probably going to say I'm not actually vegan. That brings us to this frontier of veganism where you not only avoid products made from or by animals but also try to cut out other products that needlessly hurt animals – palm oil chief among them.