Early access might legitimately be the way to save the failing AAA market. You get a real chance to learn what players actually want, and how to appeal to them, while slotting your game into its proper niche.
I mean sure, there's bound to be stinkers, there always is. But Early access would kinda rock for these games. "The game runs like shit, we don't want to play it." Then next month you get a dedicated patch for performance and begs get squashed faster and more efficiently. Imagine if they didn't fuck around with borderlands 4 and released as an ea title. Could have worked.