If Taco Bell has sauces that are Hot, Fire, and Diablo then what are other actual hot sauces called?

Hot sauce has a long history of hyperbole with marketing. I get that a lot of folks have a preference for high spice (I am one) and the pinch of cayenne that goes into a fancy fruit pie or taco bell sauce packet is going to be barely detectable, but I cook a lot for other folks and if someone says they don't like any spice then diablo will ruin their night.