The beloved Cherry MX switches will stay safe with the company, though.

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[–] 19 points 11 months ago (2 children)

Fucking... How? They sell simple keyboards for hundreds of dollars.. and people actually buy them. How can you possibly not make a profit from that?

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  • [–] 27 points 11 months ago (1 child)

    if you read the article it explains how. TLDR: patents expired, competitors are eating their launch, perifery division is deeply in the red.

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  • [–] 11 points 11 months ago

    And they've fallen behind mainly because they haven't delivered a real innovation since coming up with the MX switch. As soon as the patent expired, their competitors delivered improved products that they had years to come up with but didn't.

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