The price difference between Cherry MX and the competitors was huge. Just shows how copyright, in this case at least, failed to breed innovation and they just sat on their patent until it expired. Bad luck for the shareholders!
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Fucking... How? They sell simple keyboards for hundreds of dollars.. and people actually buy them. How can you possibly not make a profit from that?
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if you read the article it explains how. TLDR: patents expired, competitors are eating their launch, perifery division is deeply in the red.
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