cross-posted from: https://feddit.uk/post/38464915

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[–] 23 points 1 year ago (5 children)

I don't really see why any carnist would eat a meat replacement that's 1) more expensive and 2) not as versatile and 3) less healthy

I'm vegan! Impossible is junk food. It's not a sustainable part of anyone's diet, it's a sometimes food for when you're feeling lazy or have a craving. There's basically no value here for carnists, they can just eat meat and have a better experience. Basically the only reason you'd eat Impossible is if you have ethical or political opinions that conflict with meat eating i.e. woke and partisan

Another CEO that doesn't understand his consumers, his market, his industry, or his purpose.

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  • [–] 4 points 1 year ago (1 child)

    Impossible is just highly processed food. There are >50 decent vegetarian burger patty recipes that are easy, much cheaper, taste better and are far healthier. Even a Portobello burger is simpler and better.

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  • [–] 3 points 1 year ago

    I am an unrepentant meat eater, and I will fuck up a black bean burger on the reg. It's not a hamburger, but also it's not trying to be a hamburger. It's its own thing, and delicious. I love the choice of having either.

    Impossible is just a hamburger. There's literally nothing unique about it outside of its creation, but this is food. Who cares about the journey, the important part is when it hits your mouth (speaking specifically about judging the food as food, the ethics of the journey ofc matter).

    Impossible is a solution in search of a problem, and it misses the mark entirely. Guess that could change should they make it cheaper or healthier than meat, but they don't seemed inclined to do so.

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  • [–] 1 point 1 year ago (2 children)

    Yeah the sky seems like he's as boring up his own company to make a reason

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