No one except the people involved can say for sure. But general game design of so many AAA games feels like checkbox ticking with no actual vision, and those games are also usually the ones that superficially pretend to be woke. Those games do also often sell pretty decently, because often the dev teams are still competent and can make something fun enough that is also safe enough.

It's the same as with movies where they just get too big to fail. And then when a movie completely misses the mark, the "anti-woke" will blame it on whatever they think is woke. The vast majority of people I've seen talk about it said that the new ghostbusters sucked, but only the "anti-woke" crowd blamed it on the main cast being women. (I don't watch enough movies, especially the bland safe blockbusters, to have an example i watched, so if this was some kind of right wing reviewbombing tell me - but most of my social media is fairly left biased so I'm assuming it was actually just kinda bad)

And it's not like they're wrong, most people will either like or not be opposed to some more diversity/some renaming of a menu option. Myself included.

And to be clear, I'm not saying that this superficial wokeness is making the games worse (or that it's a bad thing - it's a sign that the status quo is shifting a bit, and much like the overton window will help push it further). Just that the bland checkbox ticking games will almost always have these elements because it certainly won't hurt sales. So it's easy for grifters to say that's the reason, and if they like a game that has any (superficial or not) wokeness they will ignore it or make up some reason why it's ok here.

(Also to clarify since I sometimes refer to "anti-woke" perspective here so it might come off differently: I don't use the term woke as a negative)