The shift to these ridiculously large trucks is partially consequent of the poorly-implemented Obama fuel economy regulations. The regulations were determined by wheelbase and tread width, which disincentivized manufacturers from making mid- or small-sized trucks. The bigger they made them, the less restricted they were by fuel economy. Larger vehicles also ease constraints on engineers; they don't have to struggle fitting a lot into a small body. Once large trucks became the default offering, they morphed into the annoying cultural "status" symbol we know today.

Anyway I have a Miata MX-5 and I love my tiny car.