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Marketing Doesn't Work on Nerds (www.infoworld.com)
submitted 1 year ago by to c/technology@lemmy.world
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[–] 182 points 1 year ago* (last edited 1 year ago) (25 children)

Yeah, this is self-aggrandizement from a group of people who consistently believe they're smarter than everybody else, when in reality they just lack self-awareness. Nerds will smugly post in this thread using their overpriced mechanical keyboard as a wall of Funko pops and Star Wars slop looms behind them. I worked in marketing for a long time and I know damn well I'm not immune to it.

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  • [–] 71 points 1 year ago*

    Pretty much, yeah.

    The article points out how a bunch of specific techniques don't work on programmers. That's because they're aimed at project managers, not programmers. And yeah, they work. Hardly any programmers willingly chose Jira for their ticketing system, but project managers love that shit, and it's everywhere.

    All it really means is that it takes a different set of marketing techniques to reach programmers. They generally don't bother, because programmers don't typically control the budget directly.

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  • [–] 4 points 1 year ago (1 child)

    I got a curved, split, tented ortholinear monstrosity with a built in trackball and I'm finally done. I get that it's stupid and a waste of money but my hands feel so good typing all day on it

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  • [–] 2 points 1 year ago

    I did too. I didn't get it to look cool, I got it because I have carpal tunnel and I don't want to have surgery.

    I like the clicky, it allows me to type longer, and I can fidgit with the firmware and do what I want with it.

    If I got it because it looks techy then I'd just be a poser

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  • [–] 9 points 1 year ago (9 children)

    I disagree, I don't fall into the category you stated. My walls are lined with 80s memorabilia and 3d printed things I have created. I reject anything advertised to me and will only purchase tech that I have sought out that meets my needs.

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  • [–] 36 points 1 year ago (8 children)

    If this irony, good job because I think most people will fall for it.

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  • [–] 8 points 1 year ago (7 children)

    I don't think it is. I know a few people like this, and im heading in that direction myself. The only kinds of "ads" that work on me are when a number of equally nerdy people I know find a new thing, and they've demonstrated that it has helped them with something or they are genuinely enjoying using it. Like 3D printing. Its semi-pointless most of the time but it is a genuinely fun hobby, which when combined with 3D modeling and post-processing skills becomes an actual craft. I didn't get into it until a good number of people around me did.

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  • [–] 15 points 1 year ago (6 children)

    80s memorabilia and 3D printers are not exempt form marketing. They are products just like anything else.

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  • [–] 11 points 1 year ago* (4 children)

    3D printers are not exempt form marketing

    Case in point: Bambu and Autodesk sponsoring every maker Youtuber. (Fuck both Bambu and Autodesk, BTW.)

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  • [–] 2 points 1 year ago* (3 children)

    Wait. I thought bambu made good printers? Why fuck them?

    *I ask because I want a 3d printer for christmas and don't know which to get. The bambu seems great.

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  • [–] 5 points 1 year ago (2 children)

    https://3dprintingindustry.com/news/bambu-lab-controversy-deepens-firmware-update-sparks-backlash-240588/

    TL;DR: they're infecting it with (even more) proprietary garbage, which is a slap in the face to a community built on the ethos of the RepRap project. Everything in hobbyist 3D printing -- the software, the firmware, and the hardware -- is built on open-source designs, and Bambu's attitude is to take all that and then not give back.

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  • [–] 3 points 1 year ago (1 child)

    Ahh shit. Ok so Prusa or Qidi is the way to go? I did some research last night. I'm just entirely new to the whole scene. So I'm a total noob.

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  • [–] 2 points 1 year ago

    I hesitate to actually make a recommendation other than "not Bambu" because I haven't done a ton of research myself.

    • Prusa is possibly the best option in terms of ease of use and ethics, but I'm too cheap to stomach their prices (YMMV).
    • Sovol proudly advertises the fact that their stuff is based on Voron open source designs, so that's good.
    • DIYing a Voron is what I might suggest if you weren't so new (and what might be my next printer).
    • Creality, Elegoo and Anycubic are sort of the leaders among generic Chinese brands that implement open source designs but don't really champion it or give back, but also don't try to screw the community. IMO they're good options if you're more price conscious, like I am.
    • I have literally never heard of Qidi until reading your comme

    I personally own a Creality Ender 3 V3 SE (that I got on open-box discount from Microcenter for <$150, BTW) which used to be considered the best entry-level printer but now seems to be getting less recommended as newer competitors come out? I'm not sure what I'm missing out on, TBH, other than obvious higher-end performance features that would move a printer out of that market segment. Any ease-of-use features it lacks can be fixed by hooking a Raspberry Pi running Octoprint to it, but I don't mind enough to bother. (I also own an old Monoprice Select Mini, but that's not relevant in 2025 and I only mention it to say that the Ender wasn't my first printer.)

    I think the Ender V3 SE is a fine choice if you're just getting started, unless you want to spend a bunch more money (either to get capabilities like large print volume, a heated chamber for exotic filaments, or multi-color, or to pay a premium to support a brand that gives back to the community).

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  • [–] 1 point 1 year ago

    I saw people recommending keychrons, went and bought one thinking I made a smart choice. didn't even google what kind of issues they have... I'll remember next time I'm about to throw money at some random crap that a few people recommend.

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  • [–] -4 points 1 year ago (1 child)

    I don’t have a single funko pop or Star Wars toy or whatever. I have a Keychron keyboard that cost me $70, while it is more costly than the average membrane I like mechanical ones. I never buy new if I can (usually this is a time constraint, I.e I broke my phone and I need to replace it quick one because my job relies it). I Adblock everywhere I possibly can to not see the ads but I genuinely believe I’m immune to advertising.

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  • [–] 10 points 1 year ago

    I genuinely believe I’m immune to advertising.

    You are not - you just don't see it as such. Even if you didn't use the internet at all (which we can see is not the case) you would still fall victim to its network effects.

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  • [–] -5 points 1 year ago (3 children)

    Then they ain't nerds, sorry.

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  • [–] 18 points 1 year ago (2 children)

    Yeah, I think scottsman are the ones that are actually immune to marketing.

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