There is essentially universal agreement in the field of child psychology that "beating" your child is the wrong approach.
I've yet to meet a parent that completely ignores their child in a public venue. In many cultures children are considered to be a part of society / community and so they are given some autonomy to discover the world with their peers. Hyper individualistic Western society is really the odd one out here and Western cultures are the only ones where I've seen this take expressed openly. Conclude from that what you will.