My view is that SEO ruined the Internet. Once search results became a thing people gamified it just pushed actually good content out of reach.
Problems of the past could be dealt with, e.g. pop-up ads could be defeated with a pop-up blocker. But you cannot "defeat" not being able to find valuable content in the first place.
And today, with LLMs, it's actually just outright impossible to search for new things without having a preconception of what your actual destination is.