No ads for the world cup, so all the corporate branded stadiums are covering up the corporate name

Only World Cup sponsor logos are permitted. Those of the stadium’s regular sponsors are covered.

Maybe its a pride logo that's too DEA for them? Would also like context

I'm still trying to get over the idea of injecting bleach to disenfect your body.

Yes. Levi's paid a ton of money to have their name and branding associated with the stadium in Santa Clara, where the 49ers play.

And basically the only tenant in the history of American sporting events to have the power to persuade the stadium owners to cut a deal not to use the official names of the stadiums, which the brand sponsors paid lots of money for, was FIFA making it a condition of hosting the World Cup.

The only branding that survived is on Mercedes Benz stadium in Atlanta, because the logo on the roof is, like, load bearing or something and can't safely be covered without damaging the stadium.

The Levi's sign in the stadium lives there full-time uncovered. FIFA covered it because Levi's isn't on the sponsor list/pay FIFA. Levi's switched their social media profile pic to be a pic of their covered sign, and now we're talking about it.

We're talking about it. I haven't thought of Levi's in years and now they're back in my head. It's successful.

It's a type of guerrilla marketing, the goal was probably for someone to screenshot it and send it on social media (the way it got here). We are the target, not the people on the stadium.

Advertisement is not just about getting new people to know your brand. If that was the case, why would McDonalds do any advertising, do you think theres a single person who hasnt heard of it? Especially for larger brands, advertising keeps your brand alive, it makes people think about it, talk about it, associate other things with your brand. See a giant M somewhere? You think of McDonalds.