If this is true then there are a lot of very cancerous people in the USA. I'll still hope is just plain large scale ignorance planned and piloted by the far right.

Years of watching Fox News has brainwashed some friends. The talk radio is even worse.
To me it's a combination of Madison avenue sales expertise with Facebook/Cambridge analytics mixed in. An example is how Harris had been demonized for four years prior to her candidacy, which I believe affected the election.