Same. It actually took me a second to get the joke, then I realized I was the joke

PLEASE UNDERSTAND THAT

At first I tough that that was a big ass kid for being under 2yo.

Took me a good while to read it as 11 so it is pretty confusing tbf

Clearly they mean under 3

That kid is clearly not under 2 though. Should be that all kids ride free

Yep I couldn't understand why they chose to use Roman notation. To be honest though 11 is a weird age cut off to have picked.

So did one to be honest

Font matters

Kids under or travel free

Let's Do London.. hmm..

No, but seriously. What the fuck?

It’s an homophonic alliteration in binary.

Kids under three ride free.

I really do not understand, now is that supposed to mean II or XI?

Kids under 2' is a whole different type of measurement

I'd prefer London do me

Kids under the tracks travel free.