A lot has happened in the past month: the EU Commission (the executive branch of the EU) publicly attacked the three largest porn sites — including us — over our supposed obligation to prevent minor access, while completely ignoring far larger mainstream platforms.

AV implementation was also scheduled to begin in France in June 2025, but was later halted — though only temporarily. However, it is set to come into effect next month in the UK — July 2025.

And just yesterday — June 27 — the U.S. Supreme Court (SCOTUS) issued a devastating decision that opens the door to broad state regulation of adult content, effectively allowing AV laws with minimal constitutional constraint.

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A lot has happened in the past month: the EU Commission (the executive branch of the EU) publicly attacked the three largest porn sites — including us — over our supposed obligation to prevent minor access, while completely ignoring far larger mainstream platforms.

AV implementation was also scheduled to begin in France in June 2025, but was later halted — though only temporarily. However, it is set to come into effect next month in the UK — July 2025.

And just yesterday — June 27 — the U.S. Supreme Court (SCOTUS) issued a devastating decision that opens the door to broad state regulation of adult content, effectively allowing AV laws with minimal constitutional constraint.

 

TLDR

The idiocracy has won. AV is coming into force across multiple countries — many around the same time. We'll be forced to verify your age, and we already know we'll lose almost all our users in the process.

Only a few sites like ours are being targeted, so porn will remain available everywhere else. Minors won’t be safer — just redirected to social media platforms or darker, unregulated corners of the internet.

This is the result of an ongoing moral panic, carried by dishonest ideologues, opportunistic politicians, and a media class that thrives on fear and outrage.

We're witnessing censorship disguised as “protection,” incompetence dressed up as virtue, and a total collapse of rational policymaking. And everyone will pay the price.

Not a news material per se, but an opinion piece from the large player in the industry, reflecting on current law changes, media coverage, logics behind AV push et cetera. It needs not to be taken as a single source of truth, but an interesting inside from their end of the deal.

If it's not a good fit there, feel free to delete it.

I didn't put NSFW tag because it's a discussion on pornography without graphic details of any kind.