The brand later made headlines in 2012 when it launched what it billed as the world’s first cupcake ATM — a novelty that helped fuel the cupcake craze nationwide.

There's a cupcake craze?

I have never had one of these cupcakes ever

what was so special about them again?

I feel like they were the inspiration for Kristen Wiig's bridesmaids

Sprinkles was founded in 2005 by Candace Nelson, opening its first location in Beverly Hills. The brand later made headlines in 2012 when it launched what it billed as the world’s first cupcake ATM — a novelty that helped fuel the cupcake craze nationwide. That same year, the company was sold to a private equity firm.

Fucking private equity...