I did enjoy that What If had a connecting storyline, but they leaned a little too hard into it. Season 1 was a decent balance for it, but 2 and 3 could have definitely been more episodic.

Those two are good. I'd also add Black Panther 2 and Dr. Strange 2. Both were hyped, and both of them got saddled with "backdoor pilot" and stage-setting duties for multiple properties at the expense of their own narratives. Marvel's done that all the way back to the first post-credit Avengers stinger, but in those two cases it was a lot and really kneecapped two promising projects. Then of course BP got dealt a very rough hand with Chadwick Boseman's passing, but I'm not sure they played that hand very well, either.

Thor Love and Thunder by a mile.

What If? had a phenomenal season 1, even if it wasn't great after that.

Secret Invasion had potential. But it would have needed to be very careful to get the most out of it. I never really had high expectations from it.

Someone said Doctor Strange 2, but IMO it was everything I wanted out of a Doctor Strange movie. DS1 was more of a letdown.

Eternals should have been a show. But it was well made and had some top-notch CGI.

Thor 4 though was the most frustrating because it's so close to being an awesome movie. Just look at the deleted scene with Zeus. It's so much better than the orgy conversation. And Gorr was fucking awesome, I just wanted to see more of him. I want them to spend some money, patch it up, and re-release it. I would go to the theaters again for it if they did.

Considering Secret Invasion killed off my girl...

...that, in and of itself, wasted a lot of potential. I thought for sure it was gonna be a fake out, but nope. It happened, and I'm still pissed off about it.

Secret Invasion is more of a whiff in my opinion because What If...takes place outside the main continuity anyway. The Secret Invasion trailers also looked really good, promising a slow burn spy thriller. It had so much going for it. Alas...

. The Thor series are really up there in terms of wasting great epic source material and acting talent. Ragnarok ended up being more sophomore humor than a reflective epic to fit, and let's not even talk about Thor: Love and Thunder. Even worse for the fact you know Chris Hemsworth has waited for a movie worthy of his character for so long, yet he keeps getting relegated to comedic relief.

I mean, a lot of movies had more potential than what they turned out to be. I liked both Love and Thunder and Dr Strange 2, but those movies had the potential to be really really good if some decisions were taken differently.

Everything post Endgame has largely been a waste.

It's either "I got snapped and I'm sad" or "I didn't get snapped and I'm sad."

They had no over-arching plot the way they did originally, first with building the Avengers, then with Thanos and the Infinity stones.

When they tried to introduce a bigger plot, too late IMHO, Kang, it got smothered in the cradle first by starting in a movie nobody saw (Quantumania), crossing into a Disney+ show that, again, excellent, but nobody saw (Loki).

Then, of course, the actor problems.

They are just now trying to get back on track with Doom. Hope it's not too late.

While I think the movies are good, I think they should have had an older Spiderman. Not only has teen Spiderman been done so many times, but it would have made him a more obvious successor to IronMan and helped with the post endgame transition.

We could have had taskmaster as a reoccurring villain. Imagine someone turning up that is steadily getting more powerful, starts bodying the heros, it could have been really compelling.