I'm gonna guess less trailers, same amount of ads.

I keep seeing stuff about excessive ads before movies, like up to 30 minutes, and I was like, that has to be an exaggeration, because every time I go to the movies it's 10 minutes tops. Maybe my area is just good or something.

Then I took my kids to see Fantastic Four last week at an AMC, and lo and behold, 35 minutes of fucking ads.

Fucking ridiculous. It's noon on a Thursday, there are six people in the theater, and you want to waste that much of our time, for what? To advertise movies that I might see in some other theater because I'm never coming back to an establishment that holds such disdain for their customers?

My 6-year-old and 3-year-old deserve fucking medals for their patience, and AMC is never getting my business again.

Trim it by 4 to 5 minutes?

Let me know when you trim it to 4 to 5 minutes.

They did love it until they felt insecure about the fact they might be killing their audience further with it.

Except this is too late to stop the bleed out.

It will take a lot more than that to compete with my living room.

They need to focus on the chairs working, cleanliness, and keeping assholes out. The reason I don’t go to my local AMC has nothing to do with the preshow stuff.

There is nothing theaters can do. They are fighting an unwinnable battle.

For about 15 years I went to the theater at least once every other week, for a while it was weekly.

Now I go maybe once a year. Theaters have no chance against my living room. My big ass TV, my sound system,my couch , my booze, my powder room, my pause button, my snacks etc etc.

Kids coming up now, just watch it all on thier phones.

Sorry cinema you had a good run.

Man, I watched Weapons this weekend and my local AMC couldn't even get the lights off. 100% lights on during the first 10 mins of the film. All trailers had lights on.

Sad state.

LOL. Let us know when you knock out 30 minutes

Ever since we had to pay to watch advertisements at the theatre it all went downhill. They should have kept the introductory cartoon.

I timed Superman and it was 27 minutes from show time before the movie started at my AMC

They’re worried that moviegoers will try to skip the ads? Stop showing so many fucking ads. Theaters already overcharge for everything, and now we’re expected to wait long periods of time (anything past the listed movie start time is too long) before watching our movie.

Nah. Ima buy a boat and go sailing instead. Aside of the Minecraft movie*, there has been nothing worth going to the theater for in a very long time.

* The movie itself was good, but the audience participation is what made it worth the price of admission.

I refuse to pay money to see ads. Until it’s zero minutes I will continue to boycott.

Sorry, I quit paying money to watch commercials a long time ago. Good luck with your theater with the overpriced snacks, poorly tuned sound systems, sticky floors / trash, expensive tickets and "pre-show"!

I get it. Need to keep it under an hour.

I haven't gone to an AMC recently, BUT my local theatres do quizzes/fun games in between the ads - I speculate that's the part that will be cut. Paint this as a decision for the customer but in reality, it's a cost cutting/feature cut. Obviously those quizzes won't be missed, but to think they will reduce the ads and trailers is not correct in my opinion.

What's an AMC? 😁

I feel like the theatre is going the same was as it's acronym-sharing auto company forbear... That is out of business.

The only theatre I bother with any more is Alamo, and that's maybe 2x a year. It's just not worth it when I can watch movies at home and control it all.

https://www.harveynorman.com.au/tcl-98-inch-p7k-qled-4k-google-tv.html

98 inch, 4k TV. Pair this up with a secondhand surround sound system, and you've got an amazing setup.

Plus, the snacks are free, and you can't bring your cat to the theatre.

This is why I've stopped going to the movie theatre. Firstly, I'm paying to see the movie, not see ads. Secondly, it's so inconsistent.

When I was younger, I'd be shitting bricks if we were running late. Gotta get to the theatre before the movie starts so we have time to get popcorn and find our seats!

Now? It's hit or miss if there are a tone of ads or not. Sometimes you'll arrive on time and be welcomed with all the garbage ads. Conversely, arrive late and I'd miss the first part of the movie, so i wouldn't know what's going on.

To be honest, I don’t mind a few trailers at the cinema. It’s also a bit of a buffer if you’re running late (which I usually am).