They’re worried that moviegoers will try to skip the ads? Stop showing so many fucking ads. Theaters already overcharge for everything, and now we’re expected to wait long periods of time (anything past the listed movie start time is too long) before watching our movie.

Nah. Ima buy a boat and go sailing instead. Aside of the Minecraft movie*, there has been nothing worth going to the theater for in a very long time.

* The movie itself was good, but the audience participation is what made it worth the price of admission.