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AMC Theatres to Trim Pre-Show by 4 to 5 Minutes, CEO Says: 'We Don't Love Deluging Our Customers' (www.thewrap.com)
submitted 1 year ago by to c/movies@lemmy.world
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cross-posted from: https://piefed.social/post/1136664

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[–] 68 points 1 year ago (5 children)

So what’s AMC going to do? Aron says the trims won’t come from the NCM ads. Those are contractually obligated.

Trailers. They're cutting trailers in order to show you more commercials.

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  • [–] 48 points 1 year ago (4 children)

    I love/hate the wording. We can't cut the ads, we're contractually obligated to show them. It's not our fault. Thems the breaks sometimes. Aw shucks. Golly gee wiz.

    Generally people don't mind the trailers. My local (non AMC) theater shows 2-3 trailers before the film. That's 5-10 minutes total. But I don't go to theaters to see ads for Jeeps and toothpaste.

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  • [+] 4 points 1 year ago (3 children)
    [deleted]
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    • [–] 42 points 1 year ago (4 children)

    Stop calling it a 'preshow'. It's wall to wall ads with a couple of movie previews that spoil the plot, thrown in.

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  • [–] 25 points 1 year ago

    If you haven't been, Alamo Drafthouse has an actual pre-show before the movie time. They will show clips related to the movie that you'll see or clips from older versions of the movie you'll see. Also old game/toy commercials like a time capsule and sometimes they'll just show some funny Japanese game show moments.

    It's one of the reasons I like going there, you aren't inundated with ads and kind of get into the mindset for the movie before watching it.

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  • [–] 3 points 1 year ago* (1 child)

    I've stopped watching trailers for movies I'm interested in for exactly this reason. Same with "next time on..." at the end of TV shows. Shit, even the "previously on..." segments can unwittingly spoil things that are about to happen in the episode you're watching.

    It's a spoiler minefield out there...

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  • [–] 1 point 1 year ago

    Hardest is trying to pull up replays of sports events. If I miss a game from yesterday that I want to watch fresh, I usually get my wife to pull up the replay feed on the TV because, depending on the streaming service, it will very likely be spoiled trying to get the stream up.

    Dtmts.com (don't tell me the score) helps with this for certain sport's recaps, but unfortunately not full replays.

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    • [–] 29 points 1 year ago

    so 30 minutes of ads is a deluge but 26 minutes isn’t?

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    [–] 28 points 1 year ago

    I have several decades of first hand experience saying AMC does love exactly that.

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    [–] 17 points 1 year ago (6 children)

    I just saw Weapons in an AMC theater and I could hear the theater next to me the whole time. This is the second AMC theater I've had this problem at.

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  • [–] 9 points 1 year ago (2 children)

    I saw weapons at a non-amc and heard background voices through a lot of the movie. Still not sure if that was the theater next to mine or if it's part of the movie to make you feel insane.

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  • [–] 1 point 1 year ago (2 children)

    Was it good? The trailer kinda seemed wack, but it's doing really well in the box office

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    • [–] 30 points 1 year ago* (last edited 1 year ago) (6 children)

    I will be back to the theaters for this. Sure, I just got my home theater setup how I like it. And yes, classic films in my collection are showing daily at whatever time I damn well please. And my snacks are both superior and cheaper.

    I forgot where I was going with this.

    Oh right. To the other room to watch a movie without any fucking ads.

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  • [–] 6 points 1 year ago (4 children)

    My Hometheater sound is better, I just don't have the giant screen, but the oled picture is still better.

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  • [–] 4 points 1 year ago (2 children)

    From what I know of the audiophile communities, to achieve better sound than that found at a cinema would require an investment akin to years of ticket purchases. Quite impressive to have such an experience in your own home.

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  • [–] 3 points 1 year ago

    FWIW, i also have a great home theater and media library set up. But, the AMC a list subscription is genuinely worth it. $26/mo for 4x movies a week (any format) is such a crazy good deal.

    I go to the theaters at least twice a week now, and it's honestly great. My HT might be good, but its not IMAX good & having a few new movies to choose from vs thousands of options to stream is a win when going with a group too

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    • [–] 10 points 1 year ago

    lol on the off chance I go to a theater to see a movie I've just been showing up 20 minutes late...with success.

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    [–] 9 points 1 year ago (3 children)

    Lol if you pay there shouldn't be ads

    If I can't get media without ads I'm pirating it

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  • [–] 3 points 1 year ago (2 children)

    Enjoy pirating the experience of going to the theater lol

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  • [–] 1 point 1 year ago

    I was actually able to do this, but it was expensive.

    First, buy a couch and a TV and some movies to watch. Then, and here's where it gets expensive, have a couple kids. Let the kids throw popcorn around and get the couch all sticky. Then have them interrupt the movie every fifteen minutes.

    It's the perfect movie going experience.

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    • [–] 8 points 1 year ago (1 child)

    My local movie theater was bought out by Regal. It went from 3 trailers to 30min of ads + trailers. All large chains are doing this now.

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    • [–] 4 points 1 year ago

    I wonder if the ultimate reason for cutting trailers is because there aren't actually enough trailers to air anymore. It seems like the small budget movies have largely disappeared. Going to the movies is an activity for big mega-hits that makes hundreds of millions ONLY, so there aren't enough trailers to fill the slot.

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    [+] 3 points 1 year ago (1 child)
    [deleted]
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    • [–] 2 points 1 year ago

    Its because movies are in digital platforms close to a month after theaters.

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    [–] 1 point 1 year ago

    Hello @fenririii@lemmy.world,

    Is there any reason to crosspost this from !movies@piefed.social to here?

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