Non-licensed lego pricing has always seemed very fair to me. Licensed sets are fukkin wild tho.

Especially considering inflation, this seems pretty reasonable to me.

edit: I assume these are USD?

What’s the brick count for each set? Bottom looks like a larger build.

That’s almost $15 above inflation-adjusted dollars.

Highway robbery.

It’s plastic brick produced by a machine. It probably costs Lego $1.25 to manufacture. The main expense is paying the designers who come up with these things.

If I had kids, I’d probably buy used sets, or just the “bucket of bricks”, or wait until something went on sale. When I was a kid I got a suitcase of used legos at a garage sale one time and was in heaven. I don’t think kids really care about “sets” as much until they reach the Technics age and are using them to learn about how gear movements work. Little kids like to just mix and match to make stuff from their imagination.

As an adult, I visited a Lego store recently and saw some neat stuff. But I’m not paying for these extravagant sets that cost a small fortune. I might consider buying something used if wasn’t a “collectible” that increased in value.

I do sometimes wonder if we calculate the prices of sets wrong, like, realistically we should allocate a portion of the cost for the design and research thst goes into a LEGO staff member (or more likely team) making the set, and then the actual cost

But maybe that's me getting myself twisted up with how small sets seem reasonable but the large sets feel insane until you factor in Dev time

Lego is just a big ripoff. They create artificial monopolies by taking exclusive licenses for IPs like Star wars and stuff. And then they can set the price almost arbitrarily. Or they hold onto the IP without ever releasing more than one or two sets, just to prevent other companies to be successful, such as with Star Trek.

Well, how they get these non- licensed sets sold is beyond me. Guess there are no alternatives from less expensive brands yet.

Lego is polypropylene made from petroleum. It would make sense if the prices are impacted by a global oil stoppage due to war.

I'm still pissed that neither of these come with the real chest.

My rule of thumb is pay no more than 10 cents per brick, so this ain't bad. Wait until you get into licenced sets lol.

The manta is cooler than the shark

The company is obviously still recovering from the COVID supply-chain shortage of plastic.

@insanemantis cursed inflation photo