Google took a search engine, filled it with ads, and then built an AI to summarize the ads so we wouldn’t have to scroll through them. Now it’s putting ads inside the summaries. At this point, the only thing AI Search is really optimizing is the distance between your question and Google’s quarterly earnings call.

People will always buy the things they need, advertising is about pushing the things they dont need. How have we got to the state where that is the actual business of most of the large technology research and development corporations.

I honestly cannot remember the last time I used Google search.

Though if I had to guess, it would be something around several years.