This is the dream. Being so rich that you can sell a wooden box for almost a thousand dollars.
post

That's the box.
"Handcrafted from solid pine wood, finished with beeswax oil, lined in deep green velvet, and fitted with a faux gator-skin leather carrying strap with gold hardware,” the listing adds, “each box features custom engraved details and is exclusively numbered 1/500, making this an essential piece of art for the hive.”
Fyi. Pine wood is like the cheapest wood that exists.
Secondly. It uses pleather labeled as "faux leather". Aka vinyl.
Engraved with a cnc machine.
Looks glued together.
Wow. If you want a fancy box buy one from an artisan off Etsy or in real life or something.
It's a very basic box, which makes it so much funnier
Just this morning I was thinking about that one app from like 15 years ago that cost $1000 or something, and it's sole purpose for existing was as a status symbol...that you have so much money you can drop a grand on an app
Yeah, I think it was $999 in the us. Which was the highest you could set an app price at the time.
Anyone dumb enough to buy it should face backlash.
This is Ye levels of greed.
How does someone so rich stay so in touch with the economic realities the average person lives with? How down to Earth!
Why the backlash? She was honest with the name. Empty Box, Lost Yo Mind. If they bought it, then they lost their minds, and deserve the empty box.
There's nothing in the description that says that.
INSPIRED BY THE BEAUTY OF TRADITIONAL BEEKEEPER CRATES, THIS LIMITED-EDITION COLLECTOR’S BOX IS DESIGNED TO HOUSE AND DISPLAY YOUR BEYONCÉ VINYL COLLECTION. HANDCRAFTED FROM SOLID PINE WOOD, FINISHED WITH BEESWAX OIL, LINED IN DEEP GREEN VELVET, AND FITTED WITH A FAUX GATOR-SKIN LEATHER CARRYING STRAP WITH GOLD HARDWARE, EACH BOX FEATURES CUSTOM ENGRAVED DETAILS AND IS EXCLUSIVELY NUMBERED 1/500, MAKING THIS AN ESSENTIAL PIECE OF ART FOR THE HIVE.
Right, but the description, and by extension Beyonce herself, isn't indicating that this is a joke or some statement against fans mindlessly buying anything they produce. She legit wants her fans to spend $1000 on a box, and frankly the bad press costs more than the $450,000 she expects to get out of it.
If they blatantly say “this is commentary on rampantly consumerism” then the commentary does not work. And either way, there is no bad press. Do people love it? Hate it? Doesn’t matter, they’re talking about it.
And either way, there is no bad press.
The myth that "all advertising is good advertising" is just that. There are reputational impacts from stunts like these.
Just look at how bad Ye has fucked up his career. Sure, he's still rich as hell, but he ain't coming back from that.
That is the description
Okay, point out the sentence.

all 34 comments