Activated carbon does absorb lead because it has a variety of binding sites that will bind to lead ions. The problem is, those binding sites are limited and will get quickly used up if you're having to actually deal with any significant amount of lead and if you have other metal ions (like copper) trying to compete for binding sites the whole profile looks worse. This means if you've got hard water with a ton of competing ions, the filter will likely do dick for lead. So the Brita filters do do something, but if there's an actual utility to what they do in regards to heavy metals depends on the water.
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