Flights and hotels are different this way than other establishments, as they are "essential" for visitors, you don't buy them on the spot and you can't really get to a destination without transportation and a place to stay. From a different perspective, they are privileged, since for them only first class is fickle. For everyone else, all customers are.

So if you work for eg. a place that rents out jet-skis on the shore, you won't see a lot of suits, because they don't have time. And to be honest, most likely only around 10% of visitors will actually be your customers. Now if those customers are overrepresented in that missing 11%, you may have just halved your turnover, which means you'll need to close up shop.