Somewhere between vegetarians and jains, depending on how much they respect the right to life of non-mammal animals (roaches, mosquitos, ants, etc) outside of food contexts. But veganism isn’t generally a distinction from vegetarianism with regard to right to life, just rights more broadly, so it’s on a somewhat different axis. Many seem only concerned with “cute” animals (i.e. mammals and a small subset of marine animals) outside of food contexts, but I’m sure there are some who wouldn’t bug-bomb their house. I doubt many sweep the ground in front of them to avoid stepping on bugs, like devout Jains. In fact, most vegans would consider that extreme, which betrays their bias towards the cute animals that deserve to live, since they’d absolutely go out of their way to not step on one of their preferred species.