The gas station was definitely some suspension of disbelief but almost nobody is aware of the amount of detail you've put here, it's plausible enough to work in the context.
Erik just saw this thing rip his friend's head and spine out of his body, he was terrified and his flight instinct kicked in. Completely plausible reaction.
Isla already suspected she had cancer and the doctor found her breasts and lymph nodes riddled with lumps. She was suffering and in pain every day.
I didn't read Jimmy's crew as being the same kids. They're all blonde because they seem to be dressing like Jimmy Saville and/or he is trying to recreate his childhood group. The blood splatters shown when the infected break into the children's room at the start make it pretty clear that those kids got killed/infected.