Except how well does that play out?

Cars are far from a monopoly. Tesla proved that by poping up and having real sales that ate real market share. To a lesser extent rivian has done the same.

The struggles behind the Nazi cars and rivian are another conversation.

What I'm saying is cars are probably one of the last industries that bad decisions lead to lower sales/profit.

It's why were slowly seeing a return to physical buttons, because people will buy those cars.

The move to touch screen was a response to seeing Tesla sales.

Theyre not quick to respond, but they do respond.

Yeah they're greedy as fuck, but there are practical limits to what will actually sell.

What you want just isn't always what's popular.

I'm going to give an example for the car key. It's great for parents who are carrying bags and kids at the same time.

Just because you don't use it, doesn't mean people don't buy cars for it.

Listening to customers demands is what got us into this mess. Everyone wants a big touchscreen. I don't, but I buy my cars used for 70-95% off the original price so I'm not even a customer.