My parents-in-law keep bees as a hobby. They have a few hives scattered around a forest area, take a couple of jars a year. Personally I have absolutely no issue with that. I don't really care that much about the general publics labelling.

For me the problem arises with the monstrous factories that are processing these animals and their products, it's neither sustainable, healthy or morally sound. I think it's likely that bees gets the same horrible treatment as all other animals in when it comes to mass production.