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End of an era: Apple Support Community forums to permanently close (9to5Mac) (9to5mac.com)
submitted 2 days ago by to c/apple_enthusiast@lemmy.world
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Tonight, however, users who tried to access the platform were greeted with the following message:

The AppleCare Support Community will permanently close on November 20, 2026. Starting today, the site will no longer accept new posts and is available in a read-only state.

You can continue to find trusted guidance and support on the official Apple Support site.

We want to thank the community members who have contributed their time and expertise to help others with their Apple products.

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[–] 15 points 2 days ago (2 children)

Uh-oh, sounds like support will be provided by a chatbot soon.

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  • [–] 11 points 1 day ago (1 child)

    Guarantee the new guy is only concerned with "maximizing shareholder value," which means Apple as we knew it is toast. They were already having difficulty innovating, soon they won't even bother trying.

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  • [–] 4 points 1 day ago

    How much were these forums costing them? They don't actually employ people to answer questions do they? I thought it was more of a prestige thing to be an expert that answers questions on there. Even so, it probably costs less to run than any of their other existing support channels.

    I would think that the reason is probably more to do with the changed landscape of online forums, ie. moderation in the age of LLMs is just too difficult, on top of the regulatory environment that's expecting age verification for anything with even a whiff of user interaction.

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