His evil plan is to lock you inside a fancy dressing room and give you the FANCIEST menswear ever (so MAGICALLY, demonically fancy, that you drop your jaw from how much it changes your image)

In fact it's so fancy, that even WOMEN and NONBINARY people immediately try it on, regardless of how they present their own genders. That's just how powerful his haberdashery is

You will have such a hard time making up your mind picking the most dashing combination of hundreds of trousers, jackets, hats, ties, shoes and undershirts, that you'll exhaust yourself to death until your life energy is fully depleted

By the time he's done, his victims turn into very fashionable-looking skeletons that he can then use his magic hat to re-animate into undead gentleminions

It is a very genius plan, idk why you're hating