Oh nononono, this is how capitalists, and free enterprise types before them (and let's be real; a lot of royalty, too), always were. There has always been greedy fucks trying to get as much wealth out of every encounter they could. Though capitalism normalized it for the average Joe.

Just look up "company towns" for one example of how shitty they have already been in the past. They've always strived for normal people owning nothing.

The only reason it seems like the past twenty years is because during the previous fifty years, the capitalists were heavily regulated, unions were strong (after fighting and literally dying for much of the nice things we enjoy today like a five day work week), and the ultra-wealthy were taxed to hell and back.

There will always be greedy selfish fucks that must see number go up. The world is slowly re-learning that they are the problem, not the solution.