Sadly because some percent are those who did in fact drink the kool-aid as you first suggest. Even if they convince some sliver of a percent in vulnerable positions to think up is down and wrong is right, well, then it paid off. They wouldn't invest so much in it if it didn't. It sucks.

Mind you I'm very critical of my own government. This isn't about some pissing contest.

We as humans should all strive to just be better and cohabitate democratically, equitably, sustainably.