How about this: The difference in friction is effect, not cause. The cause is different embedding in the social structure: I can't even command my dog while billionaires can command thousands of people at the wink of their finger. It's not only money. It's ownership (and the system which allows such ownership), connections (they can meet presidents for dinner - I can't), influence. That's what makes them rich and reduces friction. Embarrassment is no serious friction if you have 1000 obedient lawyers plus major media outlets and social media in your own hands or the hands of your partners in crime. Yes - it can make them scared and invest more into police and surveillance. All their workers on strike, breaking the chain of exploitation - even if only for a few days - that's friction. We need long-term structural change. Not volatile emotions. We need to organize. Doxxing combined with quality investigative journalism could help the rest of the world getting aware of such social structure.

I'm not sure about that. The ultra-wealthy have paid staff to deal with inconveniences and reputation management firms to deal with reputation.