More like "subscribe in" so they can slowly but continually raise prices, continue to price out the consumer market, and ultimately decide who gets access.

Said something mean about oligarchs? Tried to sue one of their buddies? Promoted pro-worker ideals on social media? No computing for you, or maybe they hit just you with additional punitive hidden fees.

Blocking ad blockers is small potatoes for them. They're going for the jugular.