They‘re Discord. They‘re selling all their data in basically real time to anyone who wants it. If there‘s a Discord user someone wants to know more about they can just pay like 5 bucks to a service and get their entire chat history. That stuff is automated.

they are trying to fill the reddit void for search ability and usability. they will reneg and disable it over profit somewhere

google needed to find a new site to scrape after thier fall out with spez.

What else could their product be?

Discord is owned by Microsoft, a huge proponent of AI. So, yeah.

Edited to add, I was mistaken! Discord turned down Microsoft's buyout.